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  • Zelle.

Revolutionizing the way millions of people send money.

Details.

Huge works with seven of the world’s biggest banks to completely reinvent the way people send each other money. We partnered to create the full brand experience: strategy, naming and design guidelines, app design and development, software integration, brand planning, social strategy, media placement, as well as B2B and B2C marketing campaigns. Today, Zelle is powering the peer-to-peer transactions between millions of people nationwide.

  • Zelle.

Revolutionizing the way millions of people send money.

Details.

Huge works with seven of the world’s biggest banks to completely reinvent the way people send each other money. We partnered to create the full brand experience: strategy, naming and design guidelines, app design and development, software integration, brand planning, social strategy, media placement, as well as B2B and B2C marketing campaigns. Today, Zelle is powering the peer-to-peer transactions between millions of people nationwide.

  • Zelle.

Revolutionizing the way millions of people send money.

Details.

Huge works with seven of the world’s biggest banks to completely reinvent the way people send each other money. We partnered to create the full brand experience: strategy, naming and design guidelines, app design and development, software integration, brand planning, social strategy, media placement, as well as B2B and B2C marketing campaigns. Today, Zelle is powering the peer-to-peer transactions between millions of people nationwide.

  • Zelle.

Revolutionizing the way millions of people send money.

Details.

Huge works with seven of the world’s biggest banks to completely reinvent the way people send each other money. We partnered to create the full brand experience: strategy, naming and design guidelines, app design and development, software integration, brand planning, social strategy, media placement, as well as B2B and B2C marketing campaigns. Today, Zelle is powering the peer-to-peer transactions between millions of people nationwide.

Building a truly unified brand experience.
Working better, together.Zelle is the first digital-first brand to be consistent across across all banks, with seamless design, technology and messaging.
Financial institutions using Zelle:50+
Nationwide launch.In addition to creating the product, Huge launched Zelle’s marketing campaign, spanning TV, OOH, digital and content partnerships.
Year one transactions:$51B
“This is really about moving P2P from millennial to mainstream.”- Lou Anne Alexander, group president of payments at Early Warning
Related.

Cash faces a new challenger in Zelle, a mobile banking service.

The New York Times

Venmo killer? Banks roll out faster P2P payments with Zelle.

Bloomberg

Zelle, the real-time Venmo competitor backed by over 30 U.S. banks, arrives this month.

TechCrunch

Zelle is your new friend-paying service.

Lifehacker

The biggest US banks are launching their own, faster Venmo.

The Verge

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