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  • Pfizer.

Turning the tables on aging.

Details.

Huge partnered with Pfizer to disrupt perceptions about growing older as part of an effort to strengthen the company's brand image. The multi-year socially oriented initiative, "Get Old," features innovative ways to celebrate aging and wellness, engaging the general population and fostering cultural change within the organization.

  • Pfizer.

Turning the tables on aging.

Details.

Huge partnered with Pfizer to disrupt perceptions about growing older as part of an effort to strengthen the company's brand image. The multi-year socially oriented initiative, "Get Old," features innovative ways to celebrate aging and wellness, engaging the general population and fostering cultural change within the organization.

  • Pfizer.

Turning the tables on aging.

Details.

Huge partnered with Pfizer to disrupt perceptions about growing older as part of an effort to strengthen the company's brand image. The multi-year socially oriented initiative, "Get Old," features innovative ways to celebrate aging and wellness, engaging the general population and fostering cultural change within the organization.

  • Pfizer.

Turning the tables on aging.

Details.

Huge partnered with Pfizer to disrupt perceptions about growing older as part of an effort to strengthen the company's brand image. The multi-year socially oriented initiative, "Get Old," features innovative ways to celebrate aging and wellness, engaging the general population and fostering cultural change within the organization.

Get old. Yeah, we went there.
Community growth:4X
A cultural movement.To build a social movement, the initiative spanned website, outdoor, social media and content marketing.
“Age is a number, it doesn't tell how you feel and act!”- Helen Norvell, Get Old community member
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Move over, #YOLO; Pfizer brings the #FOGO.

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