Navigation breadcrumbs
  • Work
  • Pfizer.
  • Pfizer.

Turning the tables on aging.

Details.

Huge partnered with Pfizer to disrupt perceptions about growing older as part of an effort to strengthen the company's brand image. The multi-year socially oriented initiative, "Get Old," features innovative ways to celebrate aging and wellness, engaging the general population and fostering cultural change within the organization.

  • Pfizer.

Turning the tables on aging.

Details.

Huge partnered with Pfizer to disrupt perceptions about growing older as part of an effort to strengthen the company's brand image. The multi-year socially oriented initiative, "Get Old," features innovative ways to celebrate aging and wellness, engaging the general population and fostering cultural change within the organization.

  • Pfizer.

Turning the tables on aging.

Details.

Huge partnered with Pfizer to disrupt perceptions about growing older as part of an effort to strengthen the company's brand image. The multi-year socially oriented initiative, "Get Old," features innovative ways to celebrate aging and wellness, engaging the general population and fostering cultural change within the organization.

  • Pfizer.

Turning the tables on aging.

Details.

Huge partnered with Pfizer to disrupt perceptions about growing older as part of an effort to strengthen the company's brand image. The multi-year socially oriented initiative, "Get Old," features innovative ways to celebrate aging and wellness, engaging the general population and fostering cultural change within the organization.

Your browser doesn´t support HTML5 video.Downloadthe video instead.

Get old. Yeah, we went there.
Community growth:4X
A cultural movement.To build a social movement, the initiative spanned website, outdoor, social media and content marketing.
“Age is a number, it doesn't tell how you feel and act!”- Helen Norvell, Get Old community member
  1. Your browser doesn´t support HTML5 video.Downloadthe video instead.

  2. Your browser doesn´t support HTML5 video.Downloadthe video instead.

  3. Your browser doesn´t support HTML5 video.Downloadthe video instead.

  4. Your browser doesn´t support HTML5 video.Downloadthe video instead.


Related.

Pfizer to inject youth into the aging process.

New York Times

'The Boomer Millennial' panel at SXSW.

SXSW

Pfizer's 'Get Old' campaign gets youthful.

Medical Marketing & Media

Pfizer helps college grads get over the fear of getting old.

Adweek

Huge celebrates ‘Commencement Day’ for Pfizer.

Adweek

Pfizer’s Senior Intern program is retiring office age bias.

Fast Company

Move over, #YOLO; Pfizer brings the #FOGO.

Adweek

HelloWorkAboutCareersContact
© 2020 Huge LLC. Legal.
CCPA Privacy Notice
Modern Slavery Act Statement
Back to Top
Hello.

Today at Huge.
Work.

What we've made.
About.

Who we are.
Careers.

Join the team.
Contact.

Get in touch.
Explore our thought leadership atMagenta