Re-imagining authenticity for the "post-truth" world.
Details.
Huge partnered with LG for their global launch of their latest phone, the LG V30. In a world filled with filters and highly-curated social feeds, the “This Is Real” campaign challenged post-millennials to use those same channels for true self-expression. For a brand trying to compete against giants like Apple and Samsung, it was the bold approach that LG needed to take to make an impact in a highly competitive marketplace.
Re-imagining authenticity for the "post-truth" world.
Details.
Huge partnered with LG for their global launch of their latest phone, the LG V30. In a world filled with filters and highly-curated social feeds, the “This Is Real” campaign challenged post-millennials to use those same channels for true self-expression. For a brand trying to compete against giants like Apple and Samsung, it was the bold approach that LG needed to take to make an impact in a highly competitive marketplace.
Re-imagining authenticity for the "post-truth" world.
Details.
Huge partnered with LG for their global launch of their latest phone, the LG V30. In a world filled with filters and highly-curated social feeds, the “This Is Real” campaign challenged post-millennials to use those same channels for true self-expression. For a brand trying to compete against giants like Apple and Samsung, it was the bold approach that LG needed to take to make an impact in a highly competitive marketplace.
Re-imagining authenticity for the "post-truth" world.
Details.
Huge partnered with LG for their global launch of their latest phone, the LG V30. In a world filled with filters and highly-curated social feeds, the “This Is Real” campaign challenged post-millennials to use those same channels for true self-expression. For a brand trying to compete against giants like Apple and Samsung, it was the bold approach that LG needed to take to make an impact in a highly competitive marketplace.