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Re-imagining authenticity for the "post-truth" world.

Details.

Huge partnered with LG for their global launch of their latest phone, the LG V30. In a world filled with filters and highly-curated social feeds, the “This Is Real” campaign challenged post-millennials to use those same channels for true self-expression. For a brand trying to compete against giants like Apple and Samsung, it was the bold approach that LG needed to take to make an impact in a highly competitive marketplace.

  • LG.

Re-imagining authenticity for the "post-truth" world.

Details.

Huge partnered with LG for their global launch of their latest phone, the LG V30. In a world filled with filters and highly-curated social feeds, the “This Is Real” campaign challenged post-millennials to use those same channels for true self-expression. For a brand trying to compete against giants like Apple and Samsung, it was the bold approach that LG needed to take to make an impact in a highly competitive marketplace.

  • LG.

Re-imagining authenticity for the "post-truth" world.

Details.

Huge partnered with LG for their global launch of their latest phone, the LG V30. In a world filled with filters and highly-curated social feeds, the “This Is Real” campaign challenged post-millennials to use those same channels for true self-expression. For a brand trying to compete against giants like Apple and Samsung, it was the bold approach that LG needed to take to make an impact in a highly competitive marketplace.

  • LG.

Re-imagining authenticity for the "post-truth" world.

Details.

Huge partnered with LG for their global launch of their latest phone, the LG V30. In a world filled with filters and highly-curated social feeds, the “This Is Real” campaign challenged post-millennials to use those same channels for true self-expression. For a brand trying to compete against giants like Apple and Samsung, it was the bold approach that LG needed to take to make an impact in a highly competitive marketplace.

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Press.

Ad of the Day: LG’s ‘This Is Real’ Casts the V30 as the Phone of Truth in a Fake World

Adweek

Ad of the Day: LG gets real in latest spot touting diversity and authenticity through electronics

The Drum

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