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Establishing a new global leader in performance outerwear.

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As the strategic partner for Canada Goose, Huge has helped the brand to evolve its business from a niche outerwear company to a global leader in apparel. Our work has spanned digital, omnichannel experience, search, media, branding and integrated campaigns, supporting the company as it expands its presence into new markets, distribution channels, and product lines.

  • Canada Goose.

Establishing a new global leader in performance outerwear.

Details.

As the strategic partner for Canada Goose, Huge has helped the brand to evolve its business from a niche outerwear company to a global leader in apparel. Our work has spanned digital, omnichannel experience, search, media, branding and integrated campaigns, supporting the company as it expands its presence into new markets, distribution channels, and product lines.

  • Canada Goose.

Establishing a new global leader in performance outerwear.

Details.

As the strategic partner for Canada Goose, Huge has helped the brand to evolve its business from a niche outerwear company to a global leader in apparel. Our work has spanned digital, omnichannel experience, search, media, branding and integrated campaigns, supporting the company as it expands its presence into new markets, distribution channels, and product lines.

  • Canada Goose.

Establishing a new global leader in performance outerwear.

Details.

As the strategic partner for Canada Goose, Huge has helped the brand to evolve its business from a niche outerwear company to a global leader in apparel. Our work has spanned digital, omnichannel experience, search, media, branding and integrated campaigns, supporting the company as it expands its presence into new markets, distribution channels, and product lines.

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Connecting the dots between search, site, and media.
Experiential commerce.The new CanadaGoose.com provides seamless and responsive e-commerce, showcasing the brand story & contextually promoting products... all with strong SEO.
Revenue growth:350%
Building the brand.Sophisticated media and brand marketing strategies, spanning video, digital, OOH and partnerships, grew awareness and sales.
Return on ad spend:11X
“Being an authentic brand with a real story truly resonates with people.”- Canada Goose CMO Jackie Poriadjian-Asch

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Canada Goose keeps it out there.

Strategy

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