Huge helps clients evolve into effective brand publishers, creating new ways for companies to reach and engage with audiences. Huge has three content units: Content Strategy, Editorial Services, and Studio:
- Content Strategy: The Content Strategy team analyzes all paid, owned, and earned brand touchpoints and defines the appropriate approach to content in each channel. Work includes content definition, strategies for publishing, curation and content creation, metadata schemas and content taxonomies, governance rules and documentation, process consulting, and training.
- Editorial Services: Huge's Editorial Services team consists of writers, journalists, and producers who create custom content for a brand's publishing efforts. Thought leadership, blog posts, news articles, white papers, content sponsorships, status updates on social media, graphics and animations, and videos are common deliverables. Content can be ghost-written on behalf of specific client experts, and Huge leverages a network of subject matter expert journalists to create content for virtually any subject area. The team also partners with media outlets and influencers to create content for their owned channels.
- Studio: Studio is the creative content and production arm of the Huge network. Studio is a team of multidisciplinary thinkers, artists, producers, and makers who use technology in imaginative ways to deliver effective and captivating creative content for clients. In-house expertise includes creative concepting, live-action production, photo and art production, 2D and 3D motion design and animation, CGI, and post-production. Studio-produced content has been deployed across digital, virtual reality, broadcast television, outdoor, and print platforms.