Gela Fridman works with clients on leveraging technology to drive transformation, while leading and managing Huge's global technology organization. In her role of President, Technology, Gela focuses on redefining the next generation of services as an integrated solution with experience, data, and business strategy to create intelligent experiences for its clients. Gela provides management and strategic oversight for the technical planning, execution, and delivery of large-scale development initiatives across Huge's client base.
Prior to joining Huge, Gela held positions at RAPP, Ogilvy & Mather, and IconNicholson, where she built an extensive portfolio of large-scale, custom web-based applications, as well as digital marketing and social platforms. Gela has worked with some of the world's largest companies across a broad range of industries, including Nestlé, Thomson Reuters, SAP, and Pfizer. Born in Russia, Gela earned a BA in Computer Science at New York University.