Alex is Managing Director of the London office, where he oversees client relationships and spearheads our European growth. With a background in consultancy, marketing, and digital transformation, Alex is well versed in the needs of Europe’s most ambitious brands when it comes to delivering category-defining transformative experiences. He regularly consults with key UK and European creative trade bodies and has been awarded BIMA100 status for two years running, celebrating the leaders shaping the future of the digital industry. Prior to Huge, Alex led Growth at SapientNitro and was a director at intermediary Creativebrief, consulting for global brands including Heineken International, Virgin Atlantic, RBS, and Pernod Ricard. He received his BA from Royal Holloway, University of London, and UAB (Universitat Autonoma Barcelona).