At Huge, we think about every aspect of a brand’s physical and digital presence as part of a connected experience. So when we began to redesign our website, it was about more than just putting a new coat of paint on our digital doorstep. We used it as an opportunity to refine all of our collateral—from our business cards and tote bags to our Keynote presentations and business-development materials—as part of what we call an operating-system approach to design.