Huge has been selected as McDonald's global experience design innovation agency.
Huge, the world’s leading experience agency, today announced that McDonald’s Corporation has selected Huge, LLC to be its global experience design innovation agency.
Huge will work with McDonald’s Global Digital team to design a digitally enabled customer experience model that sets new standards for convenience and performance across stores, mobile devices, and the web.
“McDonald’s has always brought together technology and design to set new standards for speed, quality, and customer service,” said Huge CEO Aaron Shapiro. “We are honored they’ve chosen us to help them evolve their customer experience even further for a new generation of customers.”
Huge will open a new office in Chicago to service the account, to be initially based out of The John Hancock Center at 875 North Michigan Avenue.
About Huge: Huge is a global experience agency providing digital transformation and marketing services to the world's largest businesses and best-known brands. Headquartered in Brooklyn, NY, the agency has more than 1,500 employees working across 15 offices throughout North America, Europe, Asia, and Latin America. Huge is part of the Interpublic Group of Companies (IPG).